Cairo’s First Lifestyle Concept Store

It was founded by Viviane Abdel Messih, Dina El Batal and Gailan Fahim and is open since October 2010.

Amuse is located in high ceiling rooms with a slight industrial touch giving the presented clothes, accessories and objects enought space to unfold their full potential.

The range of fashion designers offered includes European and American contemporaries like Markus Lupfer, Hotel Particulier or House of Harlow and also more regional designers such as Asli Filinta (Turkey),  BodyAmr (Oman) or Nana’s Closet (Egypt). Asli Filinta from Turkey.