Introducing GlamBox in MENA, January 2012

Described as a “beauty magazine where members receive a packaged box containing a mix of make-up, skincare, haircare, body and fragrance samples, based on a beauty profile that they complete upon registration.

Glambox also builds a community around these products through a content portal with articles and videos by beauticians and doctors offering tips and tricks relating to beauty care, in addition to crowdsourced videos from users unboxing their package and sharing their impressions on the products.Glambox charges subscribers a fee for sending the box. Glambox is currently operational in a number of countries around the world and plans to launch in the Middle East in January 2012 starting with Dubai, and will later unroll in the GCC, the Levant, North Africa and Iran.